[2000] Search of Experience Product : An Empirical Investigation of Services, Durable and Non Durable Goods

Jourdan P. (2000).- “Search of Experience Product: An Empirical Investigation of Services, Durable and Non Durable Goods”.- Asia Pacific Advances in Consumer Research / sous la direction de P. Tidwell (ed.).- Brisbane, Australie, 4, 167-182.  
LOGO ACR.jpgThe purpose of this article is to propose a new measurement scale of search and experience characteristics based upon a new definition for search and experience products. The author comes up with a new definition for search and experience products based on concepts such as determinant attributes, either intrinsic or extrinsic, revealed or hidden. The constructed scale is used to classify 52 product categories ranging from durable and non-durable goods to services. The results confirm to some extend the validity of the measurement tool. New insight on the service category is also emphasized. The implications in term of advertising strategy are then discussed.

Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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