By Deanna Utroske, 27-Jan-2016
L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.
About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. Since its launch in 1999, NYX Cosmetics has introduced products in every makeup category and rarely discontinues shades. It is one of the fastest growing cosmetics brands domestically and internationally. Loved by makeup artists and beauty aficionados alike NYX Cosmetics features over 1500 SKUs in their product line. For more information, please visit www.nyxcosmetics.com.