Promise-BNP Exane Barometer on Luxury Brands in China : The Year of the Monkey favorable to Louis Vuitton [#chanel #louisvuitton #bnpexane #promiseconsulting]

Following the success of our barometer in partnership with BNP Exane, Promise Consulting conducted at the end of 2015 a wave on the Chinese market : the wealthiest women in China ranked the Exclusvity & the Desirability of top luxury brands in the fashion universe.

A widespread diffusion of the results in China, UK and Italy higligths the growing popularity of this barometer and the growing interest of professionals and decision–makets in these sector. This barometer will become the benchmark for performance evaluation of luxury brands in the world.

Paris, 2016, 02 February. Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 ( and forecast to conduct 3 to 4 waves per year in different countries (next to follow is an edition for the US Fashion Top brands).


Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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