Publié sur Linkedinfluence.com, 12/02/2016
QQ has the largest user base, with almost 1 billion active monthly users. It holds the world record for simultaneous connection to its platform with 210 million users connected at the same time on 3rd of July 2014 at 12:52pm.
WeChat has surpassed the simple functions of an ordinary communication platform, with users booking taxis, tables and flights, transferring money, making investments, shopping and much more. It has an innovative goal to connect everything.
Over 8 billion “red envelopes” were sent over WeChat during Chinese New Year 2016. The app accommodated more online transactions over the Chinese New Year period than Paypal had throughout the entirety of 2015.
3- SINA WEIBO
Sina Weibo attracts the largest number of companies, organisations, public figures and celebrities, each desiring direct communication with consumers, it is often dubbed as “The Twitter of China”.
4- BAIDU TIEBA
Baidu Tieba plays host to online Chinese communities and is part of the Baidu group. Baidu is China’s most used and most influential search engine.
Douban is the primary review based social network site in China. Chinese consumers are strongly influenced by personal recommendations and so content on this platform can largely impact brand/product credibility.
6- TENCENT RENREN
Renren is a classic platform, with almost 100 million active monthly users. It belongs to the first generation of Chinese social media, and was one of the first real-name registration social networking services in China. However due to the platform struggling to capitalise from this approach, it is steering towards becoming more of an online gaming portal.
Pengyou (“friends” in English) is a Chinese social discovery website founded in 2010. It allows users to connect with other users and adopts a very Facebook-like approach to social networking.
Kaixin is a Chinese social networking service with an audience demographic of white-collar city workers. Its integrated features include blogging, photo sharing, and gaming.
Diandian is a basic light blogging social community that enables users to post text, videos, images and other forms of content.
Jiayuan is a user-focused online dating platform in China.