All ages, all races, all sexes: Catlyn Jenner, the transgender activist, is the new face of MAC cosmetics

Though the 66-year-old former Olympian won’t be walking down any Victoria’s Secret runways anytime soon, the transgender activist just became the newest face of MAC Cosmetics, reports CNN.

“She has come to represent courage, fearlessness, honesty and compassion – characteristics long-prized and celebrated by MAC,” the company said in an official statement.

The makeup company released its first photo of Jenner in a tweet regarding the new launch.

“All Ages. All Races. All Sexes. #MACCaitlynJenner online in Apr,” they wrote.

The lipstick that she is launching is called “Finally Free,” which references her own struggle to come out and embrace her gender identity. It will be in stores on Apr. 7 and all of the proceeds will go to programs meant to support transgender communities. They will also benefit the MAC AIDS Fund Transgender Initiaitve

“Her beautiful transformation inspires all of us to live our best lives and to honor who we are. Differences are what make us interesting. Acceptance, warmth and understanding are what make us human,” the company went on to say in the statement.  


Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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