#Bentley: « People don’t like the idea of just talking to a hidden microphone ». Home, James?

Luxury car manufacturer Bentley has released designs of a concept car that features a holographic butler to service the needs of the occupants inside (pictured).

It also features organic LED touchscreens built into the cars panels and sofa style seating with a table in the middle of the cabin

Stefan Sielaff, Bentley’s design director, told Car and Driver that the virtual bulter is one of the aspects it is working on to set its cars apart from others.

He said: ‘Luxury is always related to service. People don’t like the idea of just talking to a hidden microphone, we are thinking of how to personalise the next generation of communication.’

Mr Sielaff did not elaborate on what the virtual butler could be used for and Bentley has insisted the designs are not necessarily an intention of a definite product.

However, he added that as cars become more autonomous, luxury customers may want to have their own private vehicle while others use shared cars.

[LIRE L’ARTICLE EN ENTIER]

Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

%d blogueurs aiment cette page :