#Promiseconsulting and #exaneBNP, Awarded the Silver Trophy in the “Quality of the Deliverables” category for their Exclusivity & Desirability Barometer for China 2015.

Promise Consulting wins the Silver Trophy in the “Quality of the Deliverables” category for the First Edition of “Studies & Innovations” Trophies, at the Fifth Annual Printemps des Etudes, in Paris, 14-15th April 2016.

promiseconsulting, printempsetudes

Valérie Jourdan, CEO Promise Consulting

“This prize, awarded by the Profession during the 2016 edition is of particular significance.

First of all, it is the 9th prize given to Panel on the Web, now Promise Consulting, in 15 years, carrying out a policy of continuous innovation and research in the fields of marketing and consultancy.

For the quality of our deliverables, it holds a key dimension in our careers to which we attach importance, since our deliverables contains our expertise, added value and the strength of our recommendations to our clients.

Finally, this prize is awarded for the “Front Row” Barometer carried out with Exane BNP to measure the exclusivity and desirability of the luxury brands in the world. This barometer, awarded for the measure realized in China, December 2015, is about to become the reference barometer in this profession for the attractiveness and the value of the luxury brands from an internal market perspective and its clients.

See you in May 2016 for the American edition of this barometer.”

promiseconsulting, printempsetudes

Philippe Jourdan, CEO Promise Consulting

“The “Front Row” study shows our desire to bring marketing closer to financial and sectoral analysis. Therefore, our barometer’s results carried out with Exane BNP are founded on two different angles of expertise, marketing and financial, which gives a unique added value to leaders and decision-makers in the luxury sector.”

promiseconsulting, printempsetudes

Luca Solca, BNP Exane Paribas, Head of luxury goods research

“For luxury brands, it is a matter of desirability. The promise of luxury is to help clients in distinguishing themselves from others, since the perceived exclusivity is consubstantial with desirability. Promise and Exane joined forces to explore in-depth both of those dimensions in several countries, allowing us to monitor how the brands are ranked in the consumers’ mind.”


Promise Consulting is a company specialized in marketing studies and consultancy, issued from the merge of Promise Consulting Inc., JPL Consulting and Panel on the Web.

Promise Consulting integrates services of market research and marketing consultancy delivered with a high added value. We created an innovative measuring methodology of a brand’s performance and its return on investments (ROI): the “Monitoring Brand Assets ©”. This methodology, deployed in nearly 50 countries, has surveyed 250 brands in multiple sectors, totaling over 1,5 millions questionnaires. 

Established in Paris, New-York and Casablanca, Promise Consulting conducts studies and services of consultancy in the whole world. Promise Consulting is mostly known for its expertise in measuring a brand’s value from the clients’ perspective.

Promise Consulting has developed innovative techniques and models, was awarded 7 times in 10 years, by its Peers nationally and internationally. It provides insights and recommendations to the most notorious brands in luxury, cosmetics and retailing sectors, helping them develop on national and foreign markets. It is also active in several sectors of the industry, every time the brands are looking for an effective growth strategy in order to better understand the market, to reach their customers, attract them and, finally, keep them.

Pr Philippe Jourdan, CEO of Promise Consulting, is the editor-in-chief of Adetem’s journal, the French Journal of Marketing (Revue Française de Marketing, RFM), since 2011. He publishes in academic journals internationally on the problems of the valuation of the brands in luxury, beauty and selective distribution. He also publishes in the economic press and news media (such as Le Monde, les Echos, le Figaro, l’Opinion, la Revue des Marques, etc.). Philippe is a university professor, researcher at the IRG (CNRS) and laureate of the Best Article of Research AFM 2000. He holds a certification in social media.


Specializing in European equities, BNP Exane is active in three businesses:

  • Cash equities: under the brand name Exane BNP Paribas, Exane provides institutional investors with a range of services, such as research sales and execution on European equities;
  • Equity derivatives: Exane derivatives has built a robust structured products franchise, based on its longstanding leadership in European convertible bonds and options;
  • Asset management: Exane Asset Management is one of the leaders in long/short equity fund management in Europe.

Exane works primarily with institutional clients worldwide (pension funds, fund managers for banks and insurers and hedge fund) and markets its derivative products to a broader pool of clients comprising private asset managers and investment advisors. Exane has a workforce of over 800 employees operating from offices in Paris, London, Frankfurt, Geneva, Madrid, Milan, New York, Stockholm and Singapore. Exane BNP Paribas equity research team covers c. 600 big companies. Their research receives regular acclaim in leading industry surveys.

For further information: http://www.exane.com.

To find out more

Website: http://promiseconsultinginc.com

Blog: http://whatsnewinmarketing.blogspirit.com

Facebook: http://facebook.com/promiseinc

Twitter: @pjourdan1967

Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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