The Body Shop is turning to new product launches in the #MiddleEast [@TheBodyShopUK #beauty]

The Body Shop looks to gain momentum in the Middle East with new launches

By Andrew McDougall+, 25-Mar-2016

The Body Shop is turning to new product launches in the Middle East as it looks drive sales in the region off the back of a good year in 2015.

According to parent company L’Oréal’s annual results, the UK-based brand recorded 10.7% growth based on reported figures for the year, and this was thanks to good momentum in the Middle East, as well as in Africa and Europe, only offset by challenges in Asia and North America.

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Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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