@L’Oréal’s wearable #UV patch finally launched [#launch #technology #innovation #sunrays #suncare #sunexposure #UVradiation #LaRochePosay]

L’Oréal’s wearable UV patch finally launched

By Lucy Whitehouse +, 10-Aug-2016, cosmeticsdesign-europe

L’Oréal has launched its long-awaited wearable UV patch technology allowing consumers to monitor exposure to harmful sun rays with a view to encouraging consumption of its La Roche-Posay sun care range.

This band aid-sized device is comprised of an ultra-thin heart-shaped sensor for UV radiation detection and was developed by a team of 25 researches across the world. It is intended to be launched in 16 countries and available for purchase on the La Roche-Posay website.

According to Guive Balooch, Vice President of L’Oréal R&I’s Connected Beauty incubator, “The connected technologies can fundamentally change the way we monitor exposure of the skin to various external factors such as UV rays”.

Details of the UV patch:

–          Printed electronic circuit on a flexible film

–          Contains photosensitive blue dye for color changes when exposed to UV light

–          Sensor linked to app for UV measurement over a certain time period

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Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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