L’Oréal’s wearable UV patch finally launched
By Lucy Whitehouse +, 10-Aug-2016, cosmeticsdesign-europe
L’Oréal has launched its long-awaited wearable UV patch technology allowing consumers to monitor exposure to harmful sun rays with a view to encouraging consumption of its La Roche-Posay sun care range.
This band aid-sized device is comprised of an ultra-thin heart-shaped sensor for UV radiation detection and was developed by a team of 25 researches across the world. It is intended to be launched in 16 countries and available for purchase on the La Roche-Posay website.
According to Guive Balooch, Vice President of L’Oréal R&I’s Connected Beauty incubator, “The connected technologies can fundamentally change the way we monitor exposure of the skin to various external factors such as UV rays”.
Details of the UV patch:
– Printed electronic circuit on a flexible film
– Contains photosensitive blue dye for color changes when exposed to UV light
– Sensor linked to app for UV measurement over a certain time period