@L’Oreal confirms offer to buy #niche thermal water skin care player [ #skincare #cosmetics #thermalwaters #acquisition #L’Oréal]

L’Oreal confirms offer to buy niche thermal water skin care player

By Simon Pitman+, 15-Jul-2016, Cosmeticsdesign-europe

The world’s biggest cosmetics company has confirmed that it is going ahead with the acquisition of a tiny France-based skin player with a very long name: Société Des Thermes de Saint-Gervais-Les-Bains.

The article outlines that the acquired company has a hypoallergenic skin care portfolio formulated for sensitive skin types and contains safe preservatives that guarantee the formulation’s security and tolerance.

The range constitutes six different product lines from famed thermal waters: Cleansing, redness and irritations, greasy skin types and a treatment for acne, sun care and anti-ageing.

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Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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