[#LUXURYLAB] [#LEATHERACCESSORIES] LVMH celebrates 120th anniversary of luxury luggage brand Rimowa


In addition to an extravagant dinner in New York City, the brand’s new luggage line is on display #PROMISECONSULTING @LVMH @RIMOWA


To celebrate luxury luggage brand Rimowa’s 120th anniversary, CEO Alexandre Arnault hosted a special dinner at World Trade Center during New York Fashion Week. Taking place within a graphic installation that reflects the brand’s minimalistic aesthetics, the new Rimowa collection was on display, interacting with the striking architecture of New York City and its skyline. Arnault gathered the city’s most influential fashion crowds, ranging from celebrities, models, editors to bloggers, including Naomi Campbell, James Murphy, Adwoa Aboah, Karlie Kloss, Karolina Kurkova, Henry Golding, Paloma Elsesser and Jessica Hart, as well as his brother Frederic Arnault, to toast to the success of the renovated German brand after LVMH’s acquisition of it in 2017.


Publié par Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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