[#PromiseConsulting] [#luxurylab] Yes, People Are Buying Couture for Babies. Here’s Why.

China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.

SHANGHAI, China — At an appointment-only event for haute couture clients of Christian Dior in an elegant colonial-era Shanghai villa, the well-heeled ladies, celebrities and socialites in attendance come as no surprise.

What is a little more surprising are the Mary Jane-clad showgoers at the collection just next door to Maria Grazia Chiuri’s latest offering — the diminutive customers of Baby Dior’s couture collection.

[Read more]

#luxury #baby #Dior #Gucci #china #HauteCouture #fashion #designer #dress

 

 

Published by Philippe Jourdan

Philippe Jourdan, HEC, professeur des universités. J'ai fondé en 2000 avec Valérie Jourdan le premier panel d'Internautes français dédiés aux études marketing en ligne. Depuis, notre équipe reste fidèle à notre engagement initial : renforcer le lien entre les belles marques et leurs clients, partout dans le Monde.

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