#Promiseconsulting #Luxurylab : LA PERLA TO RELAUNCH INTO BEAUTY SPACE

From Georgina Caldwell | Global Cosmetics News, May 31, 2021

La Perla is set to relaunch its beauty line, according to a report published by WWD. The Italian lingerie brand called time on its licensing deal with Revlon last year, having launched its own beauty subsidiary in 2019 and the fruits of its labor are poised to hit shelves this summer.

The range comprises fragrance, a vegan prebiotic body care trio and color cosmetics collection, set to debut next month. Products are designed to be refillable and boast sustainable packaging – the range has been awarded the Positive Luxury Butterfly Mark, PETA membership and an EcoVadis Bronze Medal. 

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#data #consumer #agility #marketresearch #luxury #laperla #wwd #marketing

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