Archives de la catégorie : 2.1- Monitoring Brand Assets

[#luxe]- Classement des Marques de luxe Promise Consulting – BNP Exane – Exclusivité & Désirabilité – Chine 2015

BAROMETRE PROMISE CONSULTING – BNP EXANE : “Exclusivité & Désirabilité” 2015 Les Chinoises les plus fortunées classent les marques de Luxe dans l’univers de la Mode Extrait du Livre Blanc de l’étude “Exclusivité & Désirabilité – Chine 2015” menée par Promise Consuiting – BNP Exane auprès des femmes chinoises les plus fortunées dans l’univers deLire la suite “[#luxe]- Classement des Marques de luxe Promise Consulting – BNP Exane – Exclusivité & Désirabilité – Chine 2015”

[#luxury]- Barometer of the Luxury brands – Promise Consulting – BNP Exane – Exclusivity & Desirability – China 2015

BAROMETER PROMISE – BNP EXANE “EXCLUSIVITY & DESIRABILITY” 2015: THE WEALTHIEST CHINESE WOMEN RANK LUXURY BRANDS  Extract  of the Survey Report “Exclusivity & Desirability – China 2015”  conducted by Promise Consuiting – BNP Exane – Interview of the wealthiest chinese women about the luxury brands in fashion universe. To get the full survey report : mailto : valerie.jourdan@promiseconsultinginc.comLire la suite “[#luxury]- Barometer of the Luxury brands – Promise Consulting – BNP Exane – Exclusivity & Desirability – China 2015”

BAROMETER “EXCLUSIVITY & DESIRABILITY” – FRANCE 2015

POUR DEMANDER LA NOTE D’ANALYSE PROMISE-BNP EXANE, ENVOYER UN MAIL : TO ASK FOR THE RESEARCH NOTICE PROMISE-BNP EXANE PLEASE E-MAIL: valerie.jourdan@promiseconsultinginc.com   Paris May 18th 2015 – In association with BNP Exane, a leading actor of the financial market in Europe and a recognized specialist of research and cross-section analysis on the European equities,Lire la suite “BAROMETER “EXCLUSIVITY & DESIRABILITY” – FRANCE 2015″

Lancement de l’Apple Watch : Apple peut-elle devenir une marque de luxe ?

   Philippe Jourdan, CEO Promise Consulting, Professeur des Université, Paris-Est. Jean-Claude Pacitto, Maître de Conférences, Paris-Est.   POUR LIRE EN ANGLAIS / TO READ IT N ENGLISH : http://bit.ly/1KQTa5i Le 24 avril prochain est sortie officiellement la très attendue Apple Watch dans neuf pays dont la France. Dans l’attente des réactions des premiers acheteurs, ce quiLire la suite “Lancement de l’Apple Watch : Apple peut-elle devenir une marque de luxe ?”

[APPLE] Can Apple become a luxury brand?

The Apple Watch is here. While waiting for first reactions, Apple is trying to be positioned as a luxury product. Decryption by Philippe Jourdan, Promise Consulting’s CEO, University Professor at Paris-Est, and Jean-Claude Pacitto, Senior Lecturer at Paris-Est. TO READ IT IN FRENCH / POUR LE LIRE EN FRANCAIS :http://bit.ly/1e4ZrjS The recruitment of new personalitiesLire la suite “[APPLE] Can Apple become a luxury brand?”

[2015-02] French people’s Favorite Brands of Engagement Rings: Fashion Brands participate to the Wedding!

PRESS RELEASE Monitoring Brand Assets© : French people’s most desirable brands of engagement rings To read it in French: http://bit.ly/16gMtuP To download a short extract of the results (in French version only): 20150203_Short_Summary_Download_V1.0_PJO.pdf To donwload the press release in English:  2015023_CP Joaillerie UK_VHU.pdf To dowload a short presentation of our company in English: 20150130_WhoAreWe_V1.0_PJO.pdf Paris, FebruaryLire la suite “[2015-02] French people’s Favorite Brands of Engagement Rings: Fashion Brands participate to the Wedding!”